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• MKT 560: MKT AND ENTREPRENEURSHIP

  3.00 Credits

  Kutztown University of Pennsylvania

  
  The study of marketing techniques and strategies for small and medium enterprises (SMEs). The course will explore marketing under the following variables: -Limited economies of scale -Severe resource constraints -Limited geographical presence, with limited company/product image, limited brand loyalty, limited marketing management expertise -Decision making under even more imperfect information conditions than in larger firms. Developing a marketing plan from the perspective of the entrepreneur will be emphasized.
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• MKT 571: SELECTED TOPICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will provide the student with an understanding of a variety of current topics and contemporary issues in the area of marketing. The emphasis will be on examining recent changes in marketing practices and concepts in a dynamic business environment. Topics will be diverse areas that are not covered in the regular graduate marketing classes. Instructors will utilize current articles and books in the field.
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• MLS 101: SELF-INSTRUCTIONAL LANG

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Self-instructional Language courses are intended for intensified study, and are not offered as "crash" courses for a quick and superficial capability in the language. Progress and proficiency will be periodically and systematically monitored and tested by a qualified person proficient in the language. A particular course will be open to a student with permission of the chairman and only if a qualified informant is available. The University requires a statement signed by the student which releases the University of responsibility should a monitor/tutor be "lost" during study or, if faculty be unwilling or unable to continue the "Special Arrangement." Self-instructional courses are offered in Arabic, Chinese, Greek, Hebrew, Japanese, Polish, Portuguese.
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• MLS 102: SELF-INSTRUCTIONAL LANG

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Self-instructional Language courses are intended for intensified study, and are not offered as "crash" courses for a quick and superficial capability in the language. Progress and proficiency will be periodically and systematically monitored and tested by a qualified person proficient in the language. A particular course will be open to a student with permission of the chairman and only if a qualified informant is available. The University requires a statement signed by the student which releases the University of responsibility should a monitor/tutor be "lost" during study or, if faculty be unwilling or unable to continue the "Special Arrangement." Self-instructional courses are offered in Arabic, Chinese, Greek, Hebrew, Japanese, Polish, Portuguese.
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• MLS 103: SELF-INSTRUCTIONAL LANG

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Self-instructional Language courses are intended for intensified study, and are not offered as "crash" courses for a quick and superficial capability in the language. Progress and proficiency will be periodically and systematically monitored and tested by a qualified person proficient in the language. A particular course will be open to a student with permission of the chairman and only if a qualified informant is available. The University requires a statement signed by the student which releases the University of responsibility should a monitor/tutor be "lost" during study or, if faculty be unwilling or unable to continue the "Special Arrangement." Self-instructional courses are offered in Arabic, Chinese, Greek, Hebrew, Japanese, Polish, Portuguese.
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• MLS 104: SELF-INSTRUCTIONAL LANG

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Self-instructional Language courses are intended for intensified study, and are not offered as "crash" courses for a quick and superficial capability in the language. Progress and proficiency will be periodically and systematically monitored and tested by a qualified person proficient in the language. A particular course will be open to a student with permission of the chairman and only if a qualified informant is available. The University requires a statement signed by the student which releases the University of responsibility should a monitor/tutor be "lost" during study or, if faculty be unwilling or unable to continue the "Special Arrangement." Self-instructional courses are offered in Arabic, Chinese, Greek, Hebrew, Japanese, Polish, Portuguese.
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• MLS 357: WALKING THE CAMINO

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course explores the architectural and cultural contributions of groups who have inhabited the Iberian Peninsula. Special attention will be focused on these civilizations' contributions along the various pilgrimages to Santiago de Compostela including the French Way, Northern Way, Primitive Way and/or Portuguese Way.
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• MLS 363: ENTREP LANGUAGE PROFESSIONAL

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course develops the praxis of entrepreneurship for translators, interpreters or other language professionals who wish to start their own freelance business or translation agency/company. Topics include: managing the start-up phase; designing a plan to market the services through traditional methods as well as social media; cost and product analysis to choose the appropriate equipment for the business; and financial planning such as setting rates, writing contracts, planning for taxes and handling payments. Taught in English.
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• MLS 380: SR SEM IN MODERN LANGUAGE

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course consists of reading and discussions in the area of the individual student's interest in preparation for the comprehensive examination in Modern Languages. Required of all Liberal Arts students concentrating in Modern Languages and B.S. Secondary Education Teachers.
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• MLS 390: INTERNATIONAL INTERNSHIP

  1.00 - 9.00 Credits

  Kutztown University of Pennsylvania

  
  This course is designed for the student wishing to spend an extended period of time abroad or at an approved domestic agency/organization in either an internship situation or non-traditional studies. Students must demonstrate that the internship or non-traditional program will be conducted in the modern language of study and will be adequately supervised. Other requirements may need to be met. Open to Majors and Minors with permission of the department chairperson.
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