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• CM 202: Business Communication

  3.00 Credits

  Carlow University

  
  A theoretical student and practical application of communication principles related to business, both internally and externally. Emphasis is given to written communication in accomplishing organizational objectives. The written assignments in this course (letters, memoranda, emails, business reports/proposals) are derived from supposed business scenarios/situations. The job and internship-finding process, which includes letters of application, resumes, and interviewing skills, receives special emphasis
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• CM 210: Persuasion

  3.00 Credits

  Carlow University

  
  An examination of a variety of persuasive theories that are used by individuals, organizations, advertisers, media, governments, and other institutions to influence thinking and behavior. Students investigate elements of persuasion, and look at how it functions within a variety of private and public contexts
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• CM 225: Political Communication

  3.00 Credits

  Carlow University

  
  An examination of various theories and practices of political communication and the range of contexts within which it occurs. Students explore communication employed by government and political leaders, mass media, lobbyists and interest groups, and individual citizens and citizen publics. The course allows students to analyze numerous examples of political communication such as blogs, speeches, debates, campaign advertisements, political protests, and other communication vehicles
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• CM 232: Organizational Communication

  3.00 Credits

  Carlow University

  
  An examination of theory and research as it applies to communication in various types of organizations. Topics include organizational cultures, communication styles associated with different management approaches, gendered communication styles, power and influence, conflict management, and an analysis of the effects of technology on organizational communication. Students apply these theoretical foundations to the creation and analysis of messages
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• CM 236: Gender Differences in Comm

  3.00 Credits

  Carlow University

  
  An examination of gender differences in communication that are sustained by cultures. Students will explore how gender roles are created and perpetuated. They will then examine the ways our interpersonal and social interactions, including our experience with the mass media, influence our probability of success, satisfaction, and self-esteem. In assignments and discussion, students will link theory and research on gender and communication with their personal lives
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• CM 240: Advertising

  3.00 Credits

  Carlow University

  
  An introduction to the history, principles, and practice of effective advertising. Students develop strategies for successful campaigns using various media and critically evaluate the ethical, economic, and persuasive effects of advertising
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• CM 242: Public Relations

  3.00 Credits

  Carlow University

  
  An examination of the principles and practice of effective public relations. Students learn to shape information to meet the goals of organizations in reaching diverse publics. Ethical, social, and economic issues are critically examined
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• CM 255: Media and Crime

  3.00 Credits

  Carlow University

  
  This course explores the social construction of crime in the media; the framing of crime, criminals, and victims in media stories; media portrayals of law enforcement, the judicial system, and corrections; and the impact of media on crime policy and practice. Students will learn about the conventions of news, entertainment, and social media - as well as the larger social and cultural roles of media - in order to develop a critical approach to understanding of media and crime. The role of race, class, and gender within the relationship between media and crime is a prominent theme throughout the course
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• CM 260: Writing for the Media

  3.00 Credits

  Carlow University

  
  An examination of the principles and practice of writing for media. Students gain experience in writing tightly organized, concise, "hard news" stories. Students will learn interviewing and basic investigative skills, and they will practice writing for print and online media sources
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• CM 290: Professional Presentations

  3.00 Credits

  Carlow University

  
  An exploration of the knowledge and skills for effective communication in contemporary organizations at three distinct levels: public presentations, interviews, and group meetings. Students also develop professional-level skills in the creation and use of visuals for a variety of presentation types
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