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• BSM 301: Principles of Marketing

  3.00 Credits

  Carlow University

  
  An introductory study of the principles and functions of marketing. Topics include product development, market research, channels of distribution, and pricing and promotion. Students will analyze cases dealing with current marketing successes and failures
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• BSM 302: Legal Aspects of Business

  3.00 Credits

  Carlow University

  
  An introduction to the legal principles, obligations, and rights related to the conduct of business and industry. Topics include contracts, agency, sales, negotiable instruments, and learning to respond to obstacles and opportunities in the work environment and adapt to unexpected events such as changes in work processes or customer demands. This course also includes a study of the conduct of business as it relates to equal employment, consumer protection, and occupational safety
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• BSM 328: Compensation

  3.00 Credits

  Carlow University

  
  A study of the challenges that organizations must meet in designing and administering a compensation plan that justly and fairly rewards all employees while serving the best interests of the company. The student will analyze the reward systems in terms of both monetary and non-monetary considerations within both union and non-union settings. Special topics include the glass ceiling concept and comparable worth
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• BSM 329: Fair Employment Practices

  3.00 Credits

  Carlow University

  
  A study of federal, state, and local laws involving fair employment, equal pay, and comparable job worth. Emphasis on the legal aspects of equal employment opportunity, court decisions, and administrative agencies' rules and guidelines. Concepts are examined through the case method
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• BSM 333: Recruitment and Selection

  3.00 Credits

  Carlow University

  
  An examination of the importance of recruitment and selection as integral functions of the human resource system. Program development and related fair employment practices will be addressed. Other topics include: predictors and measurement of job performance, job analysis, and evaluation of selection criteria. Special emphasis will be placed on the development of interviewing skills
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• BSM 382: Social Media Management

  3.00 Credits

  Carlow University

  
  This course examines the pervasive and evolving impact social media has on society, with specific interest in the implications and strategic use of social media for professional communication. Students will explore social media history, environment, and regulation, and learn to use social media tools to foster community, relationships, and personal and corporate branding
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• BSM 400: Independent Study

  1.00 - 6.00 Credits

  Carlow University

  
  An exploration of an area of study which is not already offered as a course. Students design the course with the consent of a faculty member
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• BSM 404: Consumer Behavior

  3.00 Credits

  Carlow University

  
  A study of human behavior as it affects buying decisions. Topics include perception, learning, motivation, social and cultural factors, and comprehensive models of buyer behavior. Also included are selected applications involving opinion leadership, brand loyalty, reference groups, and marketing communications as well as applications to nonprofit marketing
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• BSM 408: Labor Relations

  3.00 Credits

  Carlow University

  
  A study of the development and growth of the labor movement including social movements and implications and evolution of the legal framework for collective bargaining in the private and public sectors. Topics include preparation for bargaining and costing of labor contracts, bargaining power, negotiations, impasses, the role of women in labor movements, and the future of labor-management relations
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• BSM 410: Corporate Strategic Planning

  3.00 Credits

  Carlow University

  
  A study of the strategic management process, which begins with planning. Levels of strategy are studied as well as the subsequent effect on all functional areas of business operations. The importance of environmental monitoring, economic forces, and competitive threats are examined. The course culminates in an analysis of an actual organizational strategic plan
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