Course Search Results

  • MKTG 340: Integrated Marketing Comm

    3.00 Credits
    Commonwealth University of Pennsylvania

    Provides students with a foundation in the development and execution of communications strategies for any organization. Primary emphasis is placed on consumer insight, branding, market segmentation and positioning, message strategy, promotion and the execution of marketing communications through appropriate media technologies.
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  • MKTG 341: Prin of Selling

    3.00 Credits
    Commonwealth University of Pennsylvania

    Analyzes selling as a profession, includes preparation for successful selling, steps and procedures associated with the sales process, and special selling topics. Students apply sales principles and techniques while conducting sales presentations
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  • MKTG 350: Omnichannel Retail

    3.00 Credits
    Commonwealth University of Pennsylvania

    Presents retailing and retail management from a holistic, omnichannel perspective. The course is designed to embrace the evolution of retailing by understanding the impact technology has on retailers and consumers. The traditional retail environment will be discussed as well as retailing in the digital age. The course will cover elements of the channels distribution system, consumer/marketing analysis, store location, store layout, merchandising, pricing, service levels, and promotional issues using an omnichannel business model.
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  • MKTG 355: Entre and Social Med

    3.00 Credits
    Commonwealth University of Pennsylvania

    Introduces students to the analysis and practice of marketing with limited financial resources and human capital. Students will learn theory and applications in recognizing opportunities, strategizing, testing, and rolling out small business launches; emphasis will be placed on marketing their new product or service to banks, and other potential funding sources. This course will emphasize skills to utilize a wide variety of no-money or low-cost marketing tools, emphasizing social media tactics and content development.
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  • MKTG 370: Sales Management

    3.00 Credits
    Commonwealth University of Pennsylvania

    Examines the personal selling element of the marketing/promotional program from a management perspective. Recruiting, selecting, training, organizing motivating, compensating, evaluating and controlling the sales force are treated as well as management's planning responsibilities which include designing intelligence systems, forecasting and establishing sales territories. Special consideration is given to sales management's inputs and integration with marketing management.
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  • MKTG 373: Integrated CRM

    3.00 Credits
    Commonwealth University of Pennsylvania

    Introduces and guides implementation of strategies, processes, and activities for using customer information to enhance customer relationships for improved demand forecasting, more effective and efficient resource planning, and capital allocation. Develops skills in using data to identify customer lifetime value and total cost-to-serve, emphasizes coordination of all functional areas of the firm (marketing/sales, operations/logistics, finance, accounting, HR, etc.).
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  • MKTG 380: International Mkt

    3.00 Credits
    Commonwealth University of Pennsylvania

    Examines the universality of the marketing discipline throughout diverse global economies. Conducts cross cultural analyses to understand cultural universals and the economic integration of regional alliances, such as the European Union. Assesses various entry strategies such as exporting, joint ventures, direct investment and turnkey operations. Highlights the corporate role of global strategic partnerships in producing a higher standard of living.
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  • MKTG 440: Marketing Research

    3.00 Credits
    Commonwealth University of Pennsylvania

    Develops the skills of the scientific marketing research procedure (problem definition, research design, data collection, analysis and interpretation). Applies research data collection methods and statistical analysis to product mix issues such as planning, advertising research, consumer or competitive analysis.
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  • MKTG 445: Advanced Sales

    3.00 Credits
    Commonwealth University of Pennsylvania

    Develops students' knowledge of the selling process to a professional and competitive level. Students improve their sales skills though several role- playing projects, a simulation and a real-world sale. Students will compete in regional, national, and international sales competitions. Team selling will also be introduced. The course is an elective course in the Marketing Degree Program. It is appropriate for students seeking to further their understanding and skill in selling and the sales process.
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  • MKTG 460: Marketing Management

    3.00 Credits
    Commonwealth University of Pennsylvania

    Takes a holistic approach to marketing management by integrating theoretical marketing perspectives into system models. Course analyses apply problem solving skills to strategic and theoretical issues in marketing systems such as products, services, pricing, places, ideas, and organizations. Marketing concepts are integrated with advanced sciences such as economics, behavioral sciences, management, and mathematics.
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