Course Search Results

  • MIS 302: Data Analytics

    3.00 Credits
    West Chester University of Pennsylvania

    This century may have been called "The Century of Data" because the amount of data created and collected is rapidly growing. Thus, businesses nowadays have strong needs to gather, store, and analyze these data to excel and achieve competitive advantage in their markets. Building on the fundamentals of management information systems covered in MIS 300, this course explores core concepts of data analytics and its emerging roles in organizations. Topics covered include data acquisition, data processing, data visualizations, reporting and dashboards, forecasting, and machines learning. In addition, students will experience practical applications of analytics via exercises and case studies using user-friendly technologies that are underlying collection, storage, and processing of data. Prerequisite:    (MGT 341 or MIS 300 or SCM 351)
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  • MIS 303: Simulation

    3.00 Credits
    West Chester University of Pennsylvania

    The majority of Fortune 500 companies have been adopting an enterprise resource system (ERP) for many years. Therefore, it is important for students to understand these systems and have hands-on experience working with them. This online course is designed to assist students in learning the core concepts of ERP and information systems to support operation and management of business transactions. Students will be working on ERPsim to run business processes to compete with other companies in the market. Students will gain hands-on experience of the roles of SAP S/4HANA systems in efficiently managing business processes. Prerequisite:    (MGT 341 or MIS 300 or SCM 351)
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  • MIS 304: Business Systems and Processes

    3.00 Credits
    West Chester University of Pennsylvania

    Businesses are adopting enterprise systems to digitalize their activities and transactions. Therefore, it becomes important for students to develop a more process-oriented perspective that replicates how the modern business environment works. This course is designed to equip for students' fundamental knowledge of a business and processes' structure with a focus on ERP (Enterprise Resource Planning) software. Topics covered include business processes, enterprise systems, process integration, and business and process configuration. Students will be working with SAP ERP to solve real-world SAP topics and cases using an integrated process perspective of the firm. Students will gain hands-on experience with the roles of SAP S/4HANA systems in efficiently managing business processes. Prerequisite:    (MIS 302 or MIS 303)
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  • MIS 453: Decision Support Systems

    3.00 Credits
    West Chester University of Pennsylvania

    This course is an advanced presentation of the role of management information systems in the special support needs of managers for aiding decision making. Prerequisite:    MIS 300
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  • MKT 250: Principles of Marketing

    3.00 Credits
    West Chester University of Pennsylvania

    This course will discuss the strategic importance of marketing to for-profit and non-profit organizations. Several key aspects of marketing will be reviewed, such as consumer behavior, personal selling, product positioning, pricing, market segmentation, B2B, B2C, services, advertising, sales promotion, direct and indirect channels of distribution, new product development, and retention of customers.
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  • MKT 330: Consumer Behavior

    3.00 Credits
    West Chester University of Pennsylvania

    Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought. Prerequisite:    MKT 250
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  • MKT 340: Personal Selling

    3.00 Credits
    West Chester University of Pennsylvania

    The course is designed to introduce students to both the theory and practice of personal selling. In this course, students are required to conduct product demonstration, role plays, and sales-related writing assignments. This course emphasizes the need for salespeople to adapt their selling strategies to customer needs, buyer social styles, and relationship perspectives. Class sessions are featured by a complete discussion of how sale is made through effective oral communications.
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  • MKT 345: Managing Sales

    3.00 Credits
    West Chester University of Pennsylvania

    Students will be exposed to the responsibilities of a sales manager and the strategic role of sales analytics and forecasting within the organization. The course is designed to teach students how to formulate, implement, and evaluate a sales program. A combination of lectures, cases and class discussions will be utilized.
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  • MKT 348: Multimedia Presentation and Showcasing

    3.00 Credits
    West Chester University of Pennsylvania

    This course provides students the opportunities of developing multimedia presentation and showcasing skills in professional selling and concludes with hands-on exercises. The learning modules cover all key processes in multimedia presentation, including multimedia planning, multimedia production, multimedia resources, multimedia content delivery, and presentation strategies. The course also covers showcasing techniques for presentations and trade shows.
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  • MKT 350: Advertising

    3.00 Credits
    West Chester University of Pennsylvania

    This course will help students to develop a thorough understanding of the advertising process by learning to develop effective and efficient creative from the client's perspective. Students will learn how to ask an ad agency to develop creative work for them and then be able to professionally critique their results. The course focuses on organization, media, strategy and planning, budgeting, and the coordination of campaign activities with overall marketing programs. Students will learn-by-doing, developing advertising individually and as part of a creative team. No artistic ability is needed. Prerequisite:    MKT 250
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