Course Search Results

  • 3.00 Credits

    Introduction to the use of probability and statistical inference for business decision making. Various distributions and techniques are presented to prepare the student for parametric estimation and testing. The basic concepts of frequency and probability distributions, measures of central tendency and variance as well as hypothesis testing of means, variances and goodness of fit are presented. There is also brief discussion on non-parametric methods, regression analysis, correlation and price indices. Upon successful completion of this course, students should be able to: Discuss the principles of descriptive and inferential statistics; Compute probabilities using discrete distributions, continuous distributions and counting theory; Investigate concepts in sampling distributions and the Central Limit Theorem; Develop and interpret simple and multiple regression equations and their correlation coefficients; Construct interval estimates for population means; Conduct hypothesis testing for one or two samples; Conduct simple variance testing using ANOVA F distribution principles; Calculate simple index numbers; Execute elementary goodness of fit testing using the chi-squared distribution. Prerequisite:    MAT 100, MAT 121, MAT 128, MAT 135, MAT 136, MAT 140, MAT 141, MAT 150, MAT 151, MAT 152, MAT 160, MAT 161, MAT 200, MAT 210, MAT 230, MAT 260, or MAT 261
  • 1.00 Credits

    An elementary statistics lab to supplement BUS 220, providing students with the basics of descriptive and inferential statistical analysis as well as utilizing the statistical capabilities of Excel. This course is intended for students whose transfer institution requires four credit hours of Statistic I, that is BUS 220 (3 credit hours) and BUS 221 (1 credit hour). Upon successful completion of this course, students should be able to: Demonstrate a comprehensive command of the statistical capabilities of Microsoft Excel; Produce statistical graphics, including scatter diagrams, and cumulative frequency polygons in Excel; Calculate parameters using the uniform, binomial and normal distributions; Develop and interpret simple and multiple regression equations and their correlations coefficients; Construct interval estimates for population means; Conduct hypothesis testing for one or two samples; Conduct simple variance testing using ANOVA F distribution principles; Calculate simple index numbers; Execute elementary goodness of fit testing using the chi-squared distribution. Prerequisite:    BUS 220* (*Course(s) May Be Taken Concurrently)
  • 3.00 Credits

    This course introduces students to the total marketing process. Students explore key marketing concepts and activities related to the development of strategies related to product, price, place, and promotion. Topics include marketing strategy, the marketing environment, segmentation, targeting and positioning, marketing research, consumer behavior, branding, ethics, and social responsibility. Upon successful completion of this course, students should be able to: Describe the nature and scope of marketing; Identify the opportunities and constraints that exist in a company's external environment; Explore the value of gathering information for problem solving and decision making; Discuss factors that influence consumer behavior and purchasing decisions; Demonstrate an understanding of decisions related to product, pricing, distribution, and promotion; Discuss concepts related to international marketing, ethics, and social responsibility. Prerequisite:    BUS 100
  • 3.00 Credits

    This course is a detailed study of media usage for mass selling. Philosophy and psychology of radio, television, newspaper and other mass communications are covered. Practical applications of current advertising techniques will be developed. Upon successful completion of this course, students should be able to: Demonstrate a knowledge of the theories of mass communications and their effect on the public; Use verbal and written motivational means in reaching people; Possess a practical understanding of operational hands-on advertising and of advertising program planning; Choose appropriate media and develop advertising strategies; Have a working knowledge of budgeting for advertising in various size enterprises; Develop promotional plans that coordinate with overall business activity; Show knowledge of evaluation of advertising effectiveness. Prerequisite:    BUS 100
  • 3.00 Credits

    This course provides an examination of the goals of financial management within an analytical framework. Emphasis is given to techniques and methods used to manage the money supply by a business organization. Financial analysis and planning is explored. Techniques for managing working capital in a risk-return context are considered. Capital budgeting and related valuation concepts and long-term financing methods are included. Upon successful completion of this course, students should be able to: State the goals and functions of financial management; Use financial ratios to evaluate chance for business success; Prepare projected statements for financial planning; Demonstrate how operating and financial leverage enables management to maximize profits; Determine optimum operating levels of working capital; Prepare calculations involving the time value of money to assist in making investment decisions; Measure financial risk through quantitative methods; Describe how financial managers decide to use debt and equity instruments for long-term financing. Prerequisite:    ACC 112
  • 3.00 Credits

    This course examines the contemporary legal environment as it relates to business. Among the topics covered are the origins of law and the legal system; ethics and social responsibility of business; contracts and non-contractual injury; agency relationships; governmental regulations of trusts, securities, employment and the environment; the Uniform Commercial Code; and international law affecting business. Upon successful completion of this course, students should be able to: Describe how our law is derived from common and statutory law, constitutional interpretation and administrative regulations; Identify the federal and state court systems, jurisdiction and functions; Discuss the ethical and social responsibility of business; Discuss contracts including the formulation, dissolution and remedies for breach; Examine non-contractual injury, including negligence, strict liability, intentional torts and business-related torts; Describe the agency relationship and other business organizations, such as partnerships and corporations; Discuss the government regulations of business as they pertain to antitrust, securities, employment and the environment; Examine the Uniform Commercial Code with special emphasis on sales, personal property, commercial paper and secured transactions; Identify current legislation and trends in international law. Prerequisite:    BUS 100 and ENG 100
  • 3.00 Credits

    This course addresses the use of teamwork in a business environment both to identify and to solve problems. The course will emphasize examples, role playing and exercises for group participation. Upon successful completion of this course, students should be able to: Analyze group dynamics and group process and suggest interventions to improve them; Explain how problem solving differs in a group setting; Practice the interpersonal skills needed for effective teamwork; Demonstrate conflict management skills; Perform the roles of leader, facilitator and participant on teams; Identify the key aspects of effective meetings; Demonstrate effective meeting skills; List and compare the stages of team development; Contrast the different roles played by members of teams and meeting participants; Describe personal impact on teams and personal reactions to team interactions; Discuss the management of diversity on teams; Describe various applications of teamwork within unit-based, cross-functional, customer and vendor organizations. Prerequisite:    (ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)
  • 3.00 Credits

    This course introduces students to strategic management methods and practices used by organizations all over the world. Students learn the internal and external strategy methods used by companies as well as the advantages and disadvantages of using the strategic management process. Students study the complexity of the current business environment and the planning and framework to sustain a competitive advantage in any type of business environment. Upon successful completion of this course, students should be able to: Examine the key concepts associated with the field of strategic management; Identify the key planning models used in the analysis of strategic management choices; Analyze strategic management approaches for marketing and management issues; Recognize key issues involved in business ethics, environmental sustainability and corporate responsibility; Compare and contrast US and international issues as they apply to strategic management. Prerequisite:    (ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)
  • 3.00 Credits

    This course introduces students to strategic workforce planning including corporate strategies as well as workforce demand, talent supply and workforce segmentation. This course includes planning for contract and contingent workers. Students will also learn about workforce analytics, the role of change management, and workforce planning for the future. Upon successful completion of this course, students should be able to: Examine the key concepts associated with the field of workforce planning; Identify the key planning models used in the analytics of workforce planning choices; Analyze strategic management approaches for marketing, human resources and management issues; Recognize key issues involved in business ethics and organizational responsibilities in workforce planning; Compare and contrast US and international issues in workforce planning. Prerequisite:    (ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)
  • 3.00 Credits

    This course introduces students to workforce recruitment and selection. Workforce needs are constantly changing, and talent management is more important than ever. Choosing the right person with the right knowledge and skills is key for organizational effectiveness. This course will cover the design, implementation, and evaluation of strategies for hiring the right people for current demands as well as planning for future needs and organizational changes. Upon successful completion of this course, students should be able to: Examine the role of human resources in workforce planning and assessment; Identify the key legal compliance and ethical considerations; Identify the key issues in job design, job description, and competency model development; Analyze recruitment strategy methods as well as selection and interview strategies; Recognize the important steps in selecting the correct candidate with the correct skill set for the position as well as candidate-organizational fit; Recognize the key issues in on-boarding employees. Prerequisite:    (ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)