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• MRKT 331: Distribution Management

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  Principles, methods and problems relating to wholesaling, retailing and physical distribution management.
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• MRKT 332: Business Marketing

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.
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• MRKT 333: Consumer Behavior

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.
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• MRKT 334: Advertising Management

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.
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• MRKT 335: Retail Management

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.
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• MRKT 336: Professional Selling

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  Provides foundations of sales processes and management to prepare students for careers in selling or sales management.
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• MRKT 338: E-Commerce

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  The role, structure, organization, and use of the Internet as a channel of distribution to conduct electronic commerce.
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• MRKT 390: Experimental

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.
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• MRKT 395: Workshop

  1.00 - 6.00 Credits

  Slippery Rock University of Pennsylvania

  
  A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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• MRKT 398: Selected Topics

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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