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BUS 103: Principles of Management

3.00 Credits

Community College of Allegheny County

This course introduces the theory and basic principles of management. Students examine the management process including the areas of planning, leading, organizing and controlling.

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BUS 104: Principles of Marketing

3.00 Credits

Community College of Allegheny County

This introductory course focuses on the marketing process of planning and executing the conception, pricing, distribution and promotion of products and services that fill various market needs and wants, and support the goals of the individual organization.

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BUS 108: Principles of Finance

3.00 Credits

Community College of Allegheny County

This course examines the organization and financial management of a firm with an emphasis on risk and return. Students explore financial statement analysis, cash flow analysis and determination of time value of money. Additional topics include valuation of stocks and bonds, capital budgeting and financial decisions from the perspective of a financial manager. Prerequisite: ACC 104

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BUS 110: Personal Finance

3.00 Credits

Community College of Allegheny County

This is a course in the management of personal finances focusing on proper budgeting of income to cover expenses. Emphasis is on identifying spending habits of consumers and the proper use of credit cards and consumer loans in making purchase decisions, as well as an individual's insurance and retirement options.

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BUS 112: Entrepreneurship

3.00 Credits

Community College of Allegheny County

This course provides new entrepreneurs the guidance needed to bring a new business to successful launch. Current entrepreneurs benefit by exploring options for making improvements to an existing business. A variety of topics are explored, including developing business structures and recordkeeping, professional networking and responding to challenges associated with a growing business venture.

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BUS 117: Public Relations

3.00 Credits

Community College of Allegheny County

This course is a survey of the changing role of public relations in marketing communications. Students are introduced to the relationships of public relations to marketing practices, corporations, the consumer and government. Channels of communication, public relations tools and the major elements of public relations are examined.

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BUS 122: Business Statistics

3.00 Credits

Community College of Allegheny County

This course examines the intersection of the business world and statistics. Students learn the fundamental elements of statistics and how business problems are addressed through the application of statistical methods.

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BUS 130: Business Communications

3.00 Credits

Community College of Allegheny County

This course applies the principles of professional business communication through creation of effective business documents and oral presentations. Students examine the use of technology to facilitate the communication process. Communicating in a variety of contexts in diversive environments is explored. Required job search materials are outlined and prepared by students. Prerequisite: Eligibility for ENG 101

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BUS 140: Introduction to E-Commerce

3.00 Credits

Community College of Allegheny County

This course introduces students to the concepts and terminology of e-commerce. The application and methodologies used to address business strategies in the electronic environment are explored. Case studies are used to illustrate best practices in the field, including ethical security issues in the online environment.

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BUS 143: Internet Marketing

3.00 Credits

Community College of Allegheny County

This course analyzes marketing principles as they apply to e-business. The marketing mix and marketing strategies are explored in an online environment. The course emphasizes marketing theories and practices, rather than the technical aspects of web development and e-commerce.

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