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• MKTG 436: Retail Management

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Introduces retailing and omnichannel management including the synergistic optimization of all retail channels and customer touchpoints for an integrated customer retail experience. Prerequisite:    ( MKTG 320 or MK 320 )
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• MKTG 437: Services Marketing

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Focuses on current theories and applications of marketing techniques in the fast-growing area of services in the business, government, and nonprofit sectors. Emphasizes characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms. Prerequisite:    ( MKTG 320 or MK 320 )
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• MKTG 439: Internet Marketing

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Presents a strategic framework for developing marketing strategies on the Internet. Extends the marketing mix framework to e-commerce using current theories and applications in online product, online pricing, web-based marketing communication, and distribution strategies. Other topics include marketing research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical dimensions of e-marketing. Students use Internet-based, online marketing cases.
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• MKTG 440: Direct Interactve Databse Mktg

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.
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• MKTG 442: Social Cause Mktg for Non-Prof

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Prepares managers of nonprofit organizations and those whose mission is to plan and implement strategies for social change in society. Topics and activities will focus on strategic and tactical marketing approaches and planning and organizing for effective control of market performance of nonprofit organizations and programs. Prerequisite:    MKTG 320
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• MKTG 443: New Product Design & Marketing

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Discusses the new product design, development, branding and launch process companies use to bring a new concept to market by satisfying customer's unmet needs. It blends the perspectives of marketing, design, and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning will be covered.
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• MKTG 445: Social Media Marketing

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Explores the online marketing activities, practices, and interactions of individuals and organizations using conversational electronic media. Assorted social media interactive networking tools and applications are examined. Students study and develop social media marketing programs.
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• MKTG 448: Brand Design

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  An integrated study of branding concepts in marketing and art, including aesthetics in commercial art, design of brand and corporate identity trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication and branding as a corporate strategy.
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• MKTG 449: Digital Marketing Analytics

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Assess digital marketing analytics and apply it to your marketing career. Identify the advantages of data-driven decision-making and apply the decision-making framework of question, curate, analyze, and optimize. Measure and analyze customer response to earned, paid and owned media using each of the digital optimization tools such as Google Analytics so that students can make data-driven decisions in business.
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• MKTG 450: Marketing Strategy

  3.00 Credits

  Indiana University of Pennsylvania-Main Campus

  
  Develops marketing and business decision-making skills to evaluate real-world business situations, analyzes marketing problems and scenarios, and produces solutions in the form of marketing and business strategies. Involves analyses based on quantification of marketing decisions and problem-solving scenarios using exercises and in-depth case studies that develop analytical reasoning. This senior-level course integrates knowledge of marketing and other business management functions into marketing strategy development, implementation, and control using either a marketing plan or marketing simulation exercises. Readings on classic and emerging issues provide applied perspectives of marketing in the business environment.
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