Course Search Results

  • MGMT 230: Principles of Management

    3.00 Credits
    Bucks County Community College

    This course presents the principles, techniques, and concepts needed for managerial analysis and decision-making. It highlights the effective management of planning, organizing, influencing, and controlling related to the internal and external environment and issues of ethics and social responsibility. It emphasizes a variety of communication skills. Prerequisite:    MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business Studies
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  • MGMT 250: Human Resource Management

    3.00 Credits
    Bucks County Community College

    This course examines the policies and practices used by human resource management staff to build and maintain an effective work force. Topics include human resource planning, job analysis, recruitment, selection, performance appraisal, manpower development, compensation, and labor relations. Prerequisite:    MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business Studies
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  • MGMT 280: Management Internship

    3.00 Credits
    Bucks County Community College

    Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in business management. Students review actual experience and observation in the light of theory and skills learned academically with a College Coordinator. Prerequisite:    24 college credits, a GPA of 2.5 earned in courses by the Department of Business Studies and permission of the Department of Business Studies
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  • MKTG 110: Selling

    3.00 Credits
    Bucks County Community College

    This course evaluates selling as a component of the marketing mix. Students examine effective selling, steps in the selling process, and the application of entrepreneurial mindset to the selling process. Topics include an analysis of consumers, motivation and communications, handling objections, closing techniques, and the role of the salesperson.
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  • MKTG 112: Customer Experience

    3.00 Credits
    Bucks County Community College

    This course examines current trends in innovative customer service and guest experiences. Topics include Implementation strategies, acting on customer requests and complaints, practicing service skills, and learning to empower employees by understanding the entrepreneurial mindset of turning challenges into opportunities to create value for the customer.
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  • MKTG 200: Advertising

    3.00 Credits
    Bucks County Community College

    This course studies advertising theory, design, functions, principles, and procedures. It emphasizes the utilization of various media, along with the overall advertising campaign strategy based on creative problem solving. Topics include creative promotional activities, particularly as they help to integrate advertising into the marketing program.
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  • MKTG 215: Principles of Marketing

    3.00 Credits
    Bucks County Community College

    This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing. Prerequisite:    MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business + Innovation
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  • MKTG 220: Digital Marketing

    3.00 Credits
    Bucks County Community College

    This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media.
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  • MKTG 228: Introduction to Supply Chain Management

    3.00 Credits
    Bucks County Community College

    This course is an introduction to supply chain management (SCM) including the fundamental concepts and tools needed to create an effective and efficient supply chain which is critical to the success of a business. Topics include current key operational decisions, supply chain issues and strategies utilized. Prerequisite:    MGMT100 or MGMT110 Corequisite:    MGMT100 or MGMT110
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  • MKTG 230: Social Media Marketing

    3.00 Credits
    Bucks County Community College

    This course explores social media marketing principles and best practices for using social media for business, reputation management, and online community building. Students analyze current social networking sites, learning how to use social media to create meaningful relationships with customers, clients, and colleagues. The relevant legal/ethical ramifications are studied.
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