MKTG 205 - Visual Merchandising

Institution:

Harrisburg Area Community College-Harrisburg

Subject:

Marketing

Description:

Covers the fundamental techniques of presenting and selling merchandise. Students are taught to recognize the significance that these techniques have in attracting consumers. Emphasis is placed on branding a store image through the use of color, fixtures, and other display materials.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hacc.edu

Phone Number:

(717) 780-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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