MGT 372 - Global Marketing

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

This course focuses on the role of international marketing in the global environment. Students will learn to analyze the wide range of issues that face enterprises as they develop and execute marketing strategies and tactics in markets outside their home country.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON111 AND ECON112 AND MGT204

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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