COMM 525 - Social Media Analytics & Strategy

Institution:
Shippensburg University of Pennsylvania
Subject:
Description:
As organizations increasingly use social media platforms to build relationships with their publics, they must develop strategies to measure and evaluate their social media performance. In this course, you will learn how to leverage social media data for strategic communication purposes and use tools for collecting, interpreting, and presenting analytical data from social media platforms. You will use data insights to formulate social media strategies and provide actionable recommendations.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(717) 477-7447
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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