COMM 505 - Foundations of Strategic Communication

Institution:
Shippensburg University of Pennsylvania
Subject:
Description:
This course is designed to prepare current and future strategic communication professionals for the workforce in an increasingly digital and diverse world. The course will cover the theory and practice of strategic communication, including public relations definitions and models, persuasion, strategic planning, reputation management, and emerging technologies. The course also will include an exploration of major communication theories to help students understand the influence of strategic communication on individuals, organizations, and society.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(717) 477-7447
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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