COMM 483 - Issues in Media Management

Institution:
Shippensburg University of Pennsylvania
Subject:
Description:
Many job roles today are facing unique leadership challenges in an increasingly digitized and globalized context. This is especially true of the mass media. From journalism and public relations to advertising and other communication roles ? newer technologies, shrinking workforces, and the convergence of multiple media platforms have meant employees have to not just learn new tools, but also get better at social networking, dealing with diversity issues at the workplace, and understanding why employees resist change. At the same time, media professionals at all levels are experiencing more decision-making latitude. As start-ups and smaller organizations become the norm, leadership positions are thrust upon employees at a much earlier stage in their careers. Communication strategies will play a key role in negotiating many of these challenges. This course prepares students for possible decision-making challenges, communicating effectively to address emerging challenges, and team training in a media organizational context. This class is available for graduate credit.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(717) 477-7447
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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