COMJ 4866 - Strat COM Campaigns

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

Provides theory and skills to create an integrated strategic campaign for a product, company, person or service. Topics include research, strategic planning, tactics and evaluation in creating and managing strategic communication campaigns. Students will study and analyze existing campaigns and develop their own client ready campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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