BUSA 236 - Digital Marketing

Institution:

Northampton County Area Community College

Subject:

Business

Description:

The Digital Marketing course introduces students to the key principles and techniques used in digital marketing. Students will demonstrate their comprehension of developing digital marketing strategies and tactics using various digital marketing tools including social media marketing, website marketing, search engine optimization/marketing, email marketing, mobile marketing, digital branding and photography. Students will further analyze the current trends and analytics using digital tools while exploring the ethical/ legal considerations in developing a Digital Marketing Plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northampton.edu

Phone Number:

(610) 861-5300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.