ARTA 253 - Guerrilla Marketing Media

Institution:

Northampton County Area Community College

Subject:

Art

Description:

This course will focus on developing unconventional and alternative methods of media for the video and photography industry. Students will focus on creating different types of promotional materials using guerrilla-style strategies in areas such as the environment, journalistic style, social media campaigns and commercial branding. Students will demonstrate the skills necessary to use different types of media equipment such as portable high-resolution cameras, aerial drones, action cameras, portable sliders, 360 devices, and various hand-held gimbals.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northampton.edu

Phone Number:

(610) 861-5300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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