COM 230 - GLOBAL PUB REL & PUB DIP

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Studies

Description:

This course examines the process by which governmental and non-governmental organizations use public diplomacy and public relations strategies to reach and engage global audiences. Topics include the history of global public relations and public diplomacy, nation-branding, perception management, media diplomacy, public diplomacy during international crises, and soft power. Special attention is paid to communicating with non-American audiences including Europe, Africa, Latin America, and Asia. Finally, students evaluate and design public diplomacy campaigns for different foreign audiences to understand the link between production, distribution, and reception of global Public Relations and Public Diplomacy strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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