MKTG 552 - Mkt Res Analytic

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Provides a managerial and practical grounding in marketing research theories, processes, practices, and technologies. Develops student skills in research design principles, research practices, and data analytic techniques (statistical analysis and drawing of analytic insights from data to make better business decisions) to issues in marketing strategy and tactics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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