MKTG 480 - Business to Business Mktg

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Explores strategies and principles for marketing products and services to industrial, commercial and governmental markets. Compares buying behavior of institutional markets to consumer markets and investigates the concept of the buying center. Develops and explicates the concepts of identifying, understanding, creating, and delivering customer value, the value chain, and the strategic implications of value networks. Emphasizes the importance of the sales force and sales force management in business markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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