MKTG 460 - Marketing Management

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Takes a holistic approach to marketing management by integrating theoretical marketing perspectives into system models. Course analyses apply problem solving skills to strategic and theoretical issues in marketing systems such as products, services, pricing, places, ideas, and organizations. Marketing concepts are integrated with advanced sciences such as economics, behavioral sciences, management, and mathematics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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