MKTG 373 - Integrated CRM

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Introduces and guides implementation of strategies, processes, and activities for using customer information to enhance customer relationships for improved demand forecasting, more effective and efficient resource planning, and capital allocation. Develops skills in using data to identify customer lifetime value and total cost-to-serve, emphasizes coordination of all functional areas of the firm (marketing/sales, operations/logistics, finance, accounting, HR, etc.).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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