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MKTG 331 - Digital Marketing

Institution:
Commonwealth University of Pennsylvania
Subject:
Marketing
Description:
Introduces students to the fundamentals of digital marketing and its application within online and mobile environments. Special emphasis will be placed on how digital marketing has disrupted the traditional marketing landscape and its influence on the sales funnel, creating customer personas, customer and brand relationships, consumer value and bonding, the importance of content development, native advertising among digital platforms, and the impact and of analytics in decision-making.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(570) 389-4000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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