MKTG 320 - Intro to Pricing

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Introduces fundamental economic, analytical, and psychological concepts to address costs, customers, and competition for effective design and implementation of pricing strategies. Develops skills to set prices for new businesses and modify prices for existing market offerings. Emphasizes applications of pricing strategies to small business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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