MGMT 552 - Marketing & PR Sport

Institution:

Commonwealth University of Pennsylvania

Subject:

Management

Description:

Evaluates marketing and public relations strategies used by organizations to increase brand awareness, brand/fan loyalty, and brand/fan identification. Content includes the design and evaluation of marketing plans using marketing information systems.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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