ART 3308 - Branding Design

Institution:

Pennsylvania Western University

Subject:

Art

Description:

The visual interpretation and translation of brands to an audience is a fundamental element of branding. It is the emotional cornerstone for both the organization and the product being sold. Design connects the audience to the brand. Branding is about understanding the brand values and positioning, and developing an expression across various media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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