COMJ 7805 - Integrated Marketing Comm

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

This course is concerned with the creation and implementation of communication campaigns using a mix of promotional methods including public relations, advertising, and related concepts. Goals and objectives, audience analysis, message strategies, tactics, and evaluation research are presented in an applied communication context with particular emphasis on the non-profit sector.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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