COMJ 6600 - Digital Events Strategies

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

This course provides learners with the knowledge to plan, design, implement and measure digital and hybrid events. Specific attention is paid to selecting appropriate platforms, budgeting, using new technologies, marketing to audiences, and using metrics to measure event effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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