COMJ 3856 - COM Strategies for Advertising

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

Examines the basic principles, theories and applications of communication strategies related to advertising. Topics include historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Students will create a communication focused advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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