COMJ 3846 - Promotional Events & Publicity

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

Examines theory and applications in planning promotional events. Topics include organizing, budgeting, promoting, implementing, and evaluating events. This course employs specific communication strategies, such as targeting media and audiences with ethical and diversity considerations. Students will plan, implement and evaluate a promotional event.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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