COMJ 1106 - Exploring Strategic COM

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

Explores the fundamental components of strategic communication. Topics include how to communicate purposefully, how to persuade and how to do so ethically according to specific circumstances and stakeholders. Students will practice the basic concepts and principles of public relations, focusing on approaches, uses, tools and methods.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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