COMJ 1103 - Exploring Social Media

Institution:

Pennsylvania Western University

Subject:

Communication & Journalism

Description:

Explores the concepts and theories used in planning and creating a social media campaign. Topics include current and past social media, message creation across media, strategies for successful social campaigns, industry terms and professional use of social media. Students will create, analyze, and evaluate social media content.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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