MKTG 7000 - Consumer Behavior

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

Examines relevant behavioral theories underlying the consumer decision process. Emphasis is on role of external environmental and internal psychological factors influencing consumer acquisition, consumption, and disposition of goods, services, and ideas. Provides tools for making decisions involving consumer response to marketing strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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