MKTG 4750 - MKT Analysis and Planning

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course provides students with the skills necessary to analyze market conditions and to formulate strategies and plans for addressing market opportunities. It covers analysis of the firm's marketing performance, market demand and competition, and market opportunities in domestic and international markets, as well as the development and implementation of the firm's marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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