MKTG 4680 - Digital Retailing

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course will explore a wide range of digital retail applications, such as retail analytics and omni-channel retail strategy, and will also contemplate how the retail environment changes with technology advancement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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