MKTG 4010 - Marketing Management

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course focuses on the description and analysis of the nature, strategies, and techniques used in marketing. It examines the impact of technology on marketing, and the strategic role of marketing in the overall goal of organizational success in highly competitive and volatile markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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