MKTG 3800 - Social Media Marketing

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course lays the foundation of social media marketing. Students will understand how to utilize each social media platform correctly in business to achieve marketing goals. This course covers the technological use of major social media platforms, building and managing, presenting, and analyzing social media strategies and campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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