MKTG 3700 - Business to Business Marketing

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course emphasizes characteristics and dynamics of commercial, government and institutional markets. Students will explore the marketing strategies of these markets to remain competitive within the business to business marketing environment. Details will be focused on the marketing concept philosophy in the context of business marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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