MKTG 3690 - Services Marketing

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course introduces students to the field of service businesses. Services are majority of the US economy. Marketing of services is unique in contrast to marketing of goods. Students will be prepared to become successful managers in service organizations by addressing the distinct needs and challenges in marketing and delivering services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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