MKTG 3640 - Integrated Mktg Communications

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course focuses on the importance of Integrated Marketing Communication to marketing firms. Students will explore the effective management of communication channels from advertising, personal selling, sales promotion, public relations, direct marketing to the utilization of variety of social media platforms, to create consistent brand image.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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