COM 519 - INT MARKET COMM CON/PRAC

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Studies

Description:

This course will introduce students to the principles and applications of integrated marketing communication (IMC). Students will learn the elements of IMC, the benefits of this approach, and how to incorporate IMC principles into professional practice. Through analyses of existing IMC campaigns as well as the execution of individual and group IMC projects, students will recognize the benefits of IMC, develop IMC deliverables, and gain an appreciation of IMC theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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