MKT 363 - MARKETING ANALYTICS

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

Marketing Analytics is about applying data science in in making better marketing data-driven decisions. It is the practice of measuring, managing and analyzing customer behavior/data/performance to maximize its effectiveness on the marketing campaigns. Students will learn what analytics is, the benefits of taking analytical based approaches to decision making, and how analytics is practiced in organizations with hand-on experience. More learning data analysis techniques will be introduced, as well as data-driven approaches to marketing topics such as product development, pricing, and customer value. Students will be able to describe the historical/current situations and predict the future trends. Based on the wisdom fostered from the data, students could prescribe the solutions to some unexpected events. This course will advance the student competency in how to discern the patterns and findings of data to optimize the marketing decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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