MKT 385 - Entrepreneurial Marketing

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course examines the venturing process and related marketing mix for entrepreneurs to launch and grow successful entrepreneurial business in diverse communities. Students learn about the challenges and best practices for entrepreneurial venturing in a diverse surrounding environment. Altogether, the topics covered in the course offer a systematic approach to understanding the key success factors for entrepreneurs emerging from the bottom of the pyramid.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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