MKT 383 - Fashion Marketing

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course examines the environment in which fashion thrives and the factors that influence fashion behavior. Students will study the terminologies and industry trends in the marketing process for fashion. Students will also study product development and management in the fashion industry and the methods of promotion, selling, and pricing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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