MKT 371 - E-Commerce and Platforms

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course provides students with an overview of the basic principles of e-commerce and platforms-management concepts, which are reflected in the current digital marketing environment. In the course, the student will develop a solid understanding of the key success factors in today's ever-changing e-commerce market. During this course, students will utilize fundamental concepts learned, integrated with computer skills to manage e-commerce and digital platforms.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 250

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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