MKT 388 - Sports Marketing and Sponsorship

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course helps students gain comprehensive understanding of sports marketing by examining in-depth the sports marketing mix of product (sports personnel, brands, and organizations), price (cost of training, licensing, and marketing), place (sports geography), and promotion (sponsorship, advertising, hospitality marketing, event marketing, and public relations). The course also highlights sports sponsorship from a business perspective and teach students about business relationships bonding sports and the sponsoring organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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