MRKT 425 - Marketing Analytics

Institution:

Slippery Rock University of Pennsylvania

Subject:

Marketing

Description:

Marketing analytics is the process of analyzing and utilizing data from the four Ps of marketing promotion, placement, product, and pricing for marketing decision making and to assess and improve marketing performance. Types of marketing analytics included in this program are descriptive, predictive, prescriptive, and cognitive.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sru.edu

Phone Number:

(724) 738-9000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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