MKTG 215 - Principles of Marketing

Institution:

Bucks County Community College

Subject:

Marketing

Description:

This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business + Innovation

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bucks.edu/

Phone Number:

(215) 968-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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