MKTG 431 - Marketing Research

Institution:

Millersville University of Pennsylvania

Subject:

Description:

Research theory and techniques used in marketing activities. Stresses formulation of research objectives, instrument design, sample selection, data collection, statistical analysis, computer applications and report writing for managerial use.

Credits:

3.00

Credit Hours:

Prerequisites:

MATH 235, C- or higher in BUAD 231.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Offered fall, spring.

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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